Colon cancer is more than 90% curable if caught early and if pre-cancerous polyps are removed.
"Unfortunately, it often takes a personal tragedy to open our eyes. The death of a loved one profoundly changes your life, in ways you can never really imagine until it happens to you. I know, I lost my father unexpectedly to colon cancer. Talk with your family and friends. Make sure they know about colon cancer, the risks and the available screening tests."
-Melinda Reed, founder of Ocean Offerings ®
Ocean Offerings ® donates a portion of each sale to the The National Colorectal Cancer Research Alliance (NCCRA), in memory of Donald Mansfield and others who lost their battle with colon cancer.
The National Colorectal Cancer Research Alliance was co-founded by NBC TODAY show co-anchor Katie Couric, nationally-known cancer fund raiser Lilly Tartikoff, and the Entertainment Industry Foundation.
The NCCRA is dedicated to researching the risk factors associated with colorectal cancer and identifying preventive treatment and ultimately a cure.
The national symbol for colorectal cancer is a silver star. The silver Caring Star, donated by Bloomingdale's to become the official national symbol of colorectal cancer, symbolizes the shining hope for a cure for colorectal cancer and is a remembrance of those whose lives have already been taken by the disease.
The Caring Star is also a conversation starter - a way to start a discussion with someone about something which could save their life.
A portion of the price of every Caring Star pin is donated to further the research of the National Colorectal Cancer Alliance.
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